CASE STUDY
Pucci Law Firm
Strategic Personal Branding Photography to Make Your Company Stand Out and Connect with Clients
01
About Pucci Law & The Power of Personal Branding
Pucci Law, based in Huntley, IL, wanted to refresh their online presence with professional photography that showcases their expertise in family law and divorce. The goal was to create authentic images that not only look polished but also give potential clients a real sense of what it’s like to work with Julia Pucci and her team.
02
The Challenge & The Vision
Challenges:
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Outdated visuals that didn’t reflect the current team.
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Lack of cohesive branding across digital platforms.
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Needing to show professionalism without feeling too formal.
Goals:
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Showcase approachability and professionalism.
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Create versatile images for social media, website, and marketing materials.
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Build trust through authentic, relatable visuals.
03
Our Approach:
From Vision to Reality
I met with Julia and Lauren from Pucci Law to understand their brand story. Sometimes, businesses just need a refresh; other times, they need clear direction. I guided them through both—selecting wardrobe, professional lighting setups, and capturing genuine team interactions that reflect both confidence and approachability.
04
The Impact:
Stronger Presence, Deeper Connections
While Pucci Law is in the process of fully implementing these visuals, the transformation is already evident. The cohesive imagery will strengthen their website, social media presence, and client relationships.
Bringing Pucci Law’s Brand to Life
I also created an animated image video to showcase how personal brand photography can be transformed into dynamic marketing content. This is a powerful way to elevate your brand and engage your audience across digital platforms.
Capturing confidence and connection
Here’s a glimpse of the professional headshots, team photos, and authentic moments that brought Pucci Law’s brand to life.